LaSalle Models & History (1933)
The Series 345-C replaced the Series 345-B this year
- The 1933 LaSalle had most of the features of the Cadillac
- New this year are the following:
- radiator grille and shell
- skirted fenders
- no draft ventilation
- vacuum assisted brakes
- The LaSalle had four horizontal hood doors instead of six for the Cadillac
- The bumper and lights were the same as the 1932 model
- The monogram bar was dropped and a hidden fender tie-bar was installed
- One Fleetwood model (a Town Coupe) was back in the lineup
- Prices dropped
I.D. DATA
- Serial numbers were not used on the 1933 LaSalle
- Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
- Starting: 2000001. Ending: 2003381.
STYLE
Fisher 130″ wheelbase | |||||
---|---|---|---|---|---|
Style No. | Doors | Body Type | Seating | Price | Weight |
33-659 | 4 | Sedan | 5 | $2245 | 4805 lb |
33-668 | 2 | Convertible Coupe | 2/4 | $2395 | 4675 lb |
33-672 | 2 | Town Coupe | 5 | $2395 | 4695 lb |
33-678 | 2 | Coupe | 2/4 | $2245 | 4730 lb |
Fisher 136″ wheelbase | |||||
---|---|---|---|---|---|
Style No. | Doors | Body Type | Seating | Price | Weight |
33-652 | 4 | Town Sedan | 5 | $2495 | 4915 lb |
33-662 | 4 | Sedan | 7 | $2495 | 4990 lb |
33-663 | 4 | Imperial Sedan | 7 | $2645 | 5020 lb |
Fleetwood 136″ wheelbase | |||||
---|---|---|---|---|---|
Style No. | Doors | Body Type | Seating | Price | Weight |
5281 | 2 | Town Coupe | 5 | $—- | —- lb |
ENGINE
- Engine type: 90° V-8 L-head
- Block: Cast iron on aluminum crankcase
- Bore & Stroke: 3-3/8″ x 4-15/16″
- Displacement: 353 cu. in.
- Compression ratio: 5.4 : 1 (5.71: 1 optional)
- Brake Horsepower: 115 @ 3000 rpm
- SAE/Taxable/NACC Horsepower: 36.45
- Main bearings: 3
- Valve lifters: mechanical
- Carburetor: Cadillac/Johnson
CHASSIS
Wheelbase | 130 inches | 136 inches |
---|---|---|
Overall length | 204 inches | 210 inches |
Front tread | 59-7/8 inches | 59-7/8 inches |
Rear tread | 61 inches | 61 inches |
Tires | 7.00 x 17 | 7.00 x 17 |
DRIVETRAIN
- Selective synchromesh transmission
- Speeds: 3-Forward, 1-Reverse
- Left-hand drive, center controls (rhd opt)
- Twin disc clutch selective vacuum-activation
- Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
- Overall ratio: 4.36:1 4.60:1
- Mechanical brakes on four wheels with vacuum assist (15″ drums on all wheels)
- Wire wheels std (demountable wood wheels opt.)
- Wheel size: 17″ drop center
OPTIONS
HISTORICAL NOTES
1933 LaSalle Notes
- Introduced new model on January 1933
- Introduced Fisher no-draft individually controlled ventilation
- Model year sales: 3381
- Model year production: 3381
- Lawrence P. Fisher was president
- Ernest W. Seaholm was chief engineer
- J. C. Chick was general sales manager
1933 Automotive Notes
- Industry production rises slightly to 1,627,361 cars and 358,548 trucks
- Alfred P. Sloan, Jr. was president of GM
- Lammot du Pont was chairman of the board at GM
- Continental is the only new automobile
- Reo introduces a semi-automatic transmission–the “Self-Shifter”
- Power-assisted brakes become available
- Innovations: valve-seat inserts, independent front suspension, and reflex glass taillights
- The first drive-in theater opens in Camden, NJ
- Roy Chapin is president of Hudson again
- Studebaker goes into receivership and its chairman Albert R. Erskine resigns
- Alfred Sloan, GM president, combines Chevrolet and Pontiac manufacturing to cut costs
- Sloan merges Buick, Oldsmobile, and Pontiac sales division so dealers must sell all three
- Stutz suffers financially
- After bankruptcy, Willys-Overland introduces Model 77
- C. L. McCuen is president of Oldsmobile
- Harlow H. Curtice is president of Buick
- Essex drops all models except the Terraplane
- Top model year production for 1933
1. Chevrolet 486,261 … increased 173,000 2. Ford 334,969 … increased 124,000 3. Plymouth 298,557 … increased over 214,000 4. Dodge 106,103 … increased over 78,000 5. Pontiac 90,198 … increased 45,000 units 6. Buick 46,924 … decreased 10,000 7. Essex 38,150 … increased 6,000 8. Oldsmobile 36,648 … increased 18,000 9. Chrysler 32,241 … increased 7,000 10. DeSoto 22,736 … decreased 2,000 11. Willys 21,191 … decreased 6,000 12. Nash 14,973 … decreased 15,000 13. Rockne 13,326 … decreased 9,000 14. Studebaker 12,531 … decreased 13,000 15. Graham 10,970 … decreased 2,000 16. Auburn 8,027 … decreased 3,000 17. Hupmobile 7,313 … decreased 3,000 18. Packard 4,803 … decreased 12,000 19. American Austin 4,726 … decreased 900 20. Reo 4,112 … decreased 11,000 21. LaSalle 3,482 … decreased 900 22. Cadillac 3,173 … decreased 1500 23. Hudson 2,852 … decreased 5,000 24. Pierce-Arrow 2,298 … increased 64 25. Lincoln 1,703 … decreased 2,000 26. Franklin 1,487 … decreased 400